A quick look at last week’s climate, environment, and energy digital ads
Top climate-related digital ad spenders last week include Coca-Cola, LCV, ExxonMobil, Maine Affordable Energy, BP, and Climate Reality
We saw very little movement among both climate groups and polluters when it comes to new digital ad campaigns. Big polluters like ExxonMobil and BP continued previous campaigns, while several big climate groups wrapped up their fundraising campaigns.
A look at the top digital ad spenders nationwide
Here are the top 25 spenders nationwide on climate and energy-related ads on Meta platforms from last week:
Several top spenders on Facebook ads related to climate change, conservation, and clean energy are running ongoing campaigns. For example, Coca-Cola is continuing to spend hundreds of thousands of dollars each week on ads touting their sustainability measures, while ExxonMobil is once again running ads claiming that “A ban on natural gas could limit consumer choice and potentially increase energy costs.”
Among climate groups, the League of Conservation Voters was one of the top spenders last week, we suspect that may not last, as they ended their pro-Build Back Better Act ads on December 10th. Similarly, Climate Reality Action Fund ran a large but short-lived campaign running from December 10-13 thanking Reps. Lucy McBath, Abigail Spanberger, Susan Wild, Matt Cartwright, Carolyn Bordeaux, and Elaine Luria for voting to pass the BBBA. Other climate groups that spent big on Facebook ads, including Greenpeace, the Environmental Defense Fund, Defenders of Wildlife, and NRDC dedicated most of their spending last week on fundraising ads.
Overall, here’s how much major groups have spent week-to-week on Facebook ads related to climate, conservation, and energy.
Climate Power spent $20,800 on Google Search and YouTube ads last week talking up the economic benefits of the BBBA, and the League of Conservation Voters spent an additional $13,300 on their own ongoing pro-BBBA campaign targeting Nevada, Arizona, and New Hampshire. We also found that Earthworks spent $5,500 on an ongoing YouTube campaign holding the Biden administration accountable for wavering on proposed methane emission rules. These ads target Colorado, Pennsylvania, Ohio, and DC:
We found very little new spending on Snapchat ads concerning climate, conservation, and clean energy last week. Patagonia spent $136 on an ad highlighting endangered grizzly bears, while the Environmental League of Massachusetts Action PAC has spent $337 on ads targeting Boston that highlight Mayor Michelle Wu’s Green New Deal for Boston. Overall, here’s how much groups and companies have invested in climate, clean energy, and conservation Snap ads so far this year: