Digital ad spending data for the week of June 19th - 25th
Top spenders last week include Shell, NRDC, NRDC Action, Volvo
Polluters, corporations, and pro-climate advocacy groups slightly increased their spending on digital advertising last week. Let’s dig in:
On Facebook
Here are the top 25 spenders on climate-related Facebook ads last week. You’ll note that the top advertisers remain the same: Shell, NRDC, NRDC Action, and Volvo.
Oil company Shell continues to spend large amounts of money (nearly $100k last week) on Facebook ads with the hashtag #MakeTheFuture highlighting their “climate target” of Net Zero emissions by 2050. These ads are running nationwide, targeting Americans of all ages.
However, big oil was outspent once again by the combined campaigns of NRDC and NRDC Action Fund, which spent around $160k on 1,500 Facebook + Instagram ads in support of the American Jobs Plan and various state legislation.
Environmental group Earthjustice is spending in support of the Infrastructure deal too....well, rather, they’re demanding that climate solutions be included in any final bill. They spent a small amount on these ads exclusively targeting Facebook users in the Washington, DC area - claiming “No climate, no deal.”
Many other climate-related groups, large and small, continue to ramp up their digital paid media campaigns nationwide and in key states in support of the American Jobs Plan. Here are just a few more examples from Climate Power, Climate Reality, and CCAN Action Fund:
On Snapchat
The only new climate-related advertiser on Snapchat last week was Patagonia. The outdoor gear company launched several new ads supporting three causes - stopping oil & gas development in Alaska, supporting the Agrarian Land Trust in WV, and protecting national monuments in Utah. They’ve spent around $1,000 in the past week, for a little over 300,000 impressions.
… and finally, here’s how much climate and environmental groups spent on Snapchat thus far this year: