Digital ad spending data for the week of June 6th - 12th
NRDC Action Fund promotes American Jobs Plan while API fights it
Here are the top 25 spenders on climate-related Facebook ads last week.
Over the past week, climate groups spent almost more than $200,000 more on Facebook ads than polluter pages. As a whole, here’s how much climate groups, polluters, and climate- and clean energy-adjacent pages spent on Facebook ads last week:
New among the top climate groups investing in Facebook ads is Earthjustice, which has increased its investments over previous weeks to run a new acquisition campaign that is largely targeted at young Americans nationwide. They’re leaning fully into their mission with dozens of ads just like this one:
The NRDC Action Fund has joined the League of Conservation Voters in running a significant Facebook ad campaign to promote the American Jobs Plan. While the Action Fund has been running YouTube ads for the legislative package since late May, some of their Facebook ads launched as late as this week.
One set of their ads specifically targets Colorado and its two Democratic U.S. senators, arguing that “The clean energy economy is taking off, and the American Jobs Plan is Colorado’s chance to get on board.” Many of their other ads in the campaign focus on the AJP’s focus on ensuring clean water access and cleaning up pollution.
The American Petroleum Institute’s Energy Citizens Facebook page also launched a new campaign earlier this month, this time trying to push against new taxes on the oil and gas industry. They’re claiming that, “Our industry has over 10 million jobs across the country, many of them union. We are proud to help power our economic recovery, so raising taxes is a bad idea.” They also ran a small campaign targeting Sen. Michael Bennet of Colorado for “voting to raise taxes on the industry.”
When it comes to Google ad spending, the only significant spending from climate groups that was included in the Transparency Report last week was from LCV, the NRDC Action Fund, Clean Virginia, and now, Climate Power:
Last week, Climate Power - under Fund for a Better Future - invested $1,900 in a YouTube ad targeting the Washington, D.C. metropolitan area and its suburbs and exurbs. The ad highlights the unique opportunity that young, climate-minded Americans have now that Joe Biden is president, but the ad stops just short of calling for specific legislation. Check it out:
There has been very little movement among climate groups when it comes to advertising on Snapchat, especially since MN 350 ended its anti-Line 3 campaign on the platform on June 8th. Here’s how much climate and energy advertisers have spent on Snapchat advertising so far this year: