Digital ad spending data for the week of August 8th - 14th
Exxon, Green New Deal Network, and a new centrist group lead ad spending
From not-so-subtle congressional lobbying on infrastructure to activism and big oil gaslighting, there was lots of climate action in the digital ad space last week. Here’s what we are seeing:
Advertising on Facebook:
These are the biggest climate and energy-related ad spenders on Facebook + Instagram last week:
The Amazon-backed Climate Pledge was the top political spender nationwide on Facebook last week. The group has spent over $1.6 million in the past 90 days on the same ads they’ve been running for months urging corporate action on climate change.
Meanwhile, ExxonMobil spent nearly $100,000 last week on national ads railing against unnecessary regulation and linking to their “policy position” on climate change.
The Green New Deal Network spent heavily on Facebook over the past week, urging lawmakers to #SealTheDeal on infrastructure legislation that addresses climate change in a big way. Many of their ads promote a Day of Action (today!), while others lobby specific lawmakers (we’re lookin’ at you, Josh Gottheimer), mention the global wildfires, and tout the most recent IPCC report.
Other climate-related Facebook ads that continued to run last week (earning at least 1M impressions) include the below ads from Yale Program on Climate Change Communication, Climate Power, and Citizens Climate Lobby.
On Google/YouTube:
Meanwhile, on Google and YouTube, we spotted a new ad campaign from the Better Jobs Together Campaign - which spent $22,000 last week lobbying conservative Democrats to support energy and job creation, including “cleaner-burning natural gas.” We’re unsure who is behind this campaign - reply to this email if you know the answer! You can view the bilingual ads here.
On Snapchat:
Last Thursday, the Sierra Club launched a new wave of ads against local power companies across the country. They’ve spent over $15,000 telling Snapchat users to take action against Rocky Mountain Power, Georgia Power, Duke Energy, and others.
Here’s a picture of total climate/energy/environment spending on Snapchat ads this year: