Last week's top climate posts: August 1 - 7
Looking at the most-engaged climate + infrastructure posts
For starters, here are the top 3 performing posts across Facebook in the United States last week mentioning a variety of keywords, including climate change, global warming, carbon emissions, greenhouse gases, civilian climate corps, and Green New Deal.
UNICEF has nearly 30 million followers on Facebook, so it’s no surprise that their post racked up over 1 million interactions, especially considering the fact that dreadful stories about the consequences of climate change did well across social media last week.
On Facebook in particular, The White House has been driving a significant portion of the online conversation around climate change in pushing for the “Bipartisan Infrastructure Deal.” However, a recent element of the Biden administration’s climate and clean energy policy - demanding that 50 percent of all new cars be powered by electric batteries - got a fair amount of hate-clicks for Fox News and The Western Journal.
The top 10 Facebook posts overall about climate change came from the following pages:
Almost all of the best-performing content about climate change on Instagram last week touched on this season’s climate catastrophes and warnings, especially the wildfires in Greece and Turkey. The top post, from high-profile climate activist Mark Ruffalo, was a call to action to stop Line 3. Overall, here were the top 10 climate posts on Instagram last week:
Sentiments seemed to be similar on Twitter, where tweets despairing over various climate crises and exasperation over inaction got the most interactions. One of the top climate tweets, however, came from Candace Owens, who used an ad hominem argument to rail against former President Barack Obama’s birthday party. Overall, here are the top 10 tweets about infrastructure from the past week:
We’d like to note that all of the posts listed in today’s roundup were made before the IPCC released its most alarming report to date. Since doom and gloom around climate change was so prevalent on social media last week, we’ll keep an eye on how things play out in the coming days, especially as the White House and Democrats push for bold climate action in their upcoming infrastructure packages.