Last week's top climate posts: May 30 - Jun 5
Climate groups celebrated Arctic National Wildlife Refuge protection
For starters, here are the top 3️⃣ performing posts across Facebook in the United States last week mentioning “climate change” or “global warming.” Right-wing content from Turning Point USA and ForAmerica outperformed others on the platform. The top performing post, from Turning Point USA, uses an increasingly common ad hominem messaging strategy among conservative climate deniers - focusing on liberal hypocrisy instead of climate science.
The top pro-climate post, from former Sec. Robert Reich, continued the trend among liberal pages celebrating recent judicial and policy victories against Big Oil.
...and if you don’t pay attention to conservative mega-Facebook page, “ForAmerica” you should - they are constantly reaching millions of Americans with fringe content and misinformation.
Here are the top 10 posts from climate and polluter groups on Facebook last week and the # of interactions each post received:
Here are the top 10 posts from climate and polluter groups on Instagram last week and the # of interactions each post received:
Last week, President Biden’s Interior Department announced that it would suspend oil and gas leases in the Arctic National Wildlife Refuge that the Trump administration issued in its final weeks. The news was widely heralded by environmental groups, and virtually every celebratory post from climate pages overperformed, especially on Facebook.
However, the single most-engaged Facebook post about the ANWR last week came from none other than Ben Shapiro, whose media company tied the lease suspension to rising gas prices in the U.S.