League of Conservation Voters launches large-scale ad campaign in support of American Jobs Plan
Group spent over $130,000 on Facebook ads alone in the past week
In the past 7 days, the League of Conservation Voters has launched a large-scale digital advertising campaign in support of the American Jobs Plan. The organization is targeting constituents of swing-district House members and of several senators in 17 states with the below ads, urging them to contact their elected officials:
In the past 7 days, LCV has put $133,786 behind these ads on Facebook. This put them in the top 10 spenders nationwide on the platform last week. The organization has also started running similar ads on platforms like YouTube, and their press release notes that they’ll be advertising on digital billboards and local papers in their target markets. Here’s one of the landing pages that the digital ads drive traffic to, which pushes viewers to send a message to their member of Congress:
In addition to these pro-Jobs Plan ads, LCV is also running an acquisition push in NH, VA, NV, PA, and NC, using the Biden administration’s “Build back better” messaging: