New digital ads launch in Line 3 pipeline fight
Various industry groups are spending big to reach Minnesotans
The Minnesota Ag-Energy Alliance has spent $21,278 on Facebook over the past month running these ads which target Minnesotans of all ages. They’ve made roughly 200,000 impressions and counting.
In that same period, Minnesotans for Line 3 have spent $7,961 on Facebook running dozens of ads in Minnesota on the issue. Their messaging focuses on two narrative tracks:
1) Using local messengers to highlight small, positive economic benefits that Line 3 have brought - from hotels and restaurants at capacity to new jobs…
… and 2) Criticize opponents as out of touch, dangerous criminals and Hollywood Elites: