Sitemap - 2023 - Climate Monitor
Five of the most notable climate-related social media strategies we saw in 2023
Three Twitter/X narratives that are dominating at COP28
How the #Climate Conversation is playing out on TikTok
A climate group spent over $145,000 this week to celebrate President Biden’s climate wins
This is the era of the climate Instagram
How @environment is killing the game on Instagram
Anti-wind misinformation is endangering our fight against climate change
Climate Groups 🤝 the Virginia 2023 Elections
An industry group is spending tons of $$$ to make sure you know about hydropower
Patagonia’s Stellar Strategy on Snapchat
This group is spending a ton of $$$ to warn New Yorkers about hurricane season
The Social Media Exploits of Shell
Shell is spending tons of $$$ online to try and change their rep
The Online Battle for More (and More Respectful) National Monuments
Digital ads target CA Gov. Newsom for a leaky gas facility in Los Angeles
A pro-climate brand discovered the secret sauce to going viral online
The Climate Crisis as Clickbait?
Big Oil groups spend big on fear-mongering over the future of personal vehicles
New ads from a pro-oil coalition are popping up across California
Bill Gates is all in on clean hydrogen – and he wants everyone else to be too
Record-breaking heat changes the climate discourse online
How extreme or innovative climate solutions are seized upon by the far-Right online
TikTok is failing to deliver on its climate misinformation pledge
Presidential candidates attack clean energy, climate advocacy on the campaign trail
New analysis: More than $183 million spent on climate & energy Facebook ads in 5 years
Canada wildfires drive online climate conversation
NY Climate advocates want the fossil fuel industry to “STFU”
Advocates lean on cowboys and soccer moms in clean energy ads
The Texas clean energy ad wars continue on Facebook
Industry groups run online campaigns against climate action in Colorado, Washington
Despite company policy, climate misinfo is alive and well on TikTok
Culture wars reach the climate space with “woke” ESG attacks
Holding big corporations’ feet to the fire on greenwashing
White House roadshow hypes clean energy boom on social media
“Liquid trees” to fight air pollution go viral on Instagram
The Right begins to spread air-conditioner panic online
New York gas stove fight plays out in digital ads
Wall Street Journal pays for anti-EV Facebook ads
Arctic Willow Project becomes focus of digital ads and viral posts
Trump visit sucks up social media oxygen on East Palestine
Climate advocates launch host of new ad campaigns on Facebook, other platforms
Far-right rages about Ohio disaster on social media
Climate misinfo on TikTok continues to spread
Right-wing media quickly moves on from gas stoves
Inside the online gas stove wars
Natural gas lobby pushes “clean energy” drumbeat in Facebook ads